Body content: The first brief paragraph compellingly introduces you and your book.CITY, STATE, Date: The city and state need to be in all caps.Headline: Keep it brief and catchy, and highlight what sets your book apart.Publication Date: List the publication date on your book as “For release on ” or simply note “For immediate release.”.Contact Info: Include your name, address, phone number, email, and website.The more concise and compelling, the better. Avoid clichés and over-hyped language, unless it’s a review quote or testimonial from a prominent figure.Ī conventional book press release is between 300 to 500 words and is preferably one page. Journalists and editors may only have a few minutes or seconds to determine if your press launch deserves attention, so keep the writing clear, organized, and easy to follow. Most book press releases comply with a simple format for a reason. Is there a standard press release format? What makes it a newsworthy story? Possible ideas: a rare or trending book topic, a fascinating author story, a prestigious literary award, an innovative launch event, or a remarkable milestone. Try to find a relevant, unique way of pitching your book, and use that as a hook. title, author, publication date, where to buy).

What should a book press release include?Ī well-written book press launch needs to grab the reader’s attention, describe what your book is set and why people have to read it and provide simple information about the book for promotion and distribution (e.g. If you can catch their eye, they might be inclined to spread the word and help amplify your audience.Īnd even though you may already have conversations going on with your fans and creative network on social media, writing a press launch on your book offers you another way to share the big news and hold everyone in the loop. It’s additionally a free marketing tool, which means that any self-publisher or indie author can use it to introduce their work professionally.Īn author’s website, mailing lists, and social media networks also are important components of any advertising and marketing playbook, however, a press launch is in particular designed to exhibit your book to a new group of influential people that won’t be for your address book (journalists, editors, bloggers, publishers, book reviewers, and other industry leaders). With any luck, a press release should result in interviews, a short mention in a newspaper or magazine, blog posts, an amazing book review, speaking engagements, or website traffic.

Where should I send a press release? How to Write a Press Release for a Book Launch – Inkerspress Why do authors need a press release?Ī press release is a formal statement sent to media agencies and public forums to inform people about your new book and generate buzz.

Press release for book launch sample